Do Purpose, Guide to Building a Purpose-Led Brand: Paperback

From the popular Do Books collection, a guide to building a purpose-led company.

Description:
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose.

Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.

In Do Purpose, David Hieatt shares insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.

With a foreword by Sophie Bambuck, CMO at The North Face.

Perfect for founders, small business owners, marketing execs

Do Books inspire action and positive change. Founded by Miranda in 2013, all titles are printed on Munken, FSC paper.